Created a brand for a high-end luxury high rise building in San Francisco, focusing on lifestlye, ease of commute, and a minimalist approach. Initial concepts focused heavily on lifestyle but ultimately took a more refined, light touch approach.
Branding for a boutique agency disruptor who wanted to "turn the agency model on its head." Illustrations by Melinda Beck were a fantastic starting point for building the brand and establising a new agency well positioned to be in every conversation.