Northpoint

Branding & Identity / Web

Lead design for brand strategy and web design. The brand strategy process resulted in a layered narrative that revealed the uniquely inviting daily life of the Northpoint neighborhood. Northpoint’s name and logo were created prior to the start of brand strategy.

Client: Canyon-Johnson Urban Funds
Completed: April 2011

Brand Strategy

Initial Concepts

Website Design

Brand Strategy

Initial Concepts

Website Design